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UTM Link Generator

Generate URLs with UTM parameters.

Runs in browser
Generate URLs with UTM (Urchin Tracking Module) parameters to track digital marketing campaigns in Google Analytics. Add source, medium, campaign, term, and content to your links and monitor traffic origin, campaign performance, and effectiveness of different marketing channels. Local processing, without sending data to server.

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Fill in the fields and click generate or calculate.

No server upload — all local.
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What are UTM parameters?

UTM (Urchin Tracking Module) parameters are added to URLs to track marketing campaigns in Google Analytics. They identify source, medium, campaign, and content variations.

How to use

  1. Enter the base URL of the destination page.
  2. Fill in utm_source, utm_medium, and utm_campaign (required).
  3. Add utm_term and utm_content if needed.
  4. Click Generate UTM Link and copy the result.

Frequently asked questions

Do UTM parameters affect SEO?

Not directly. UTM parameters do not negatively affect SEO, but it is recommended to use the "URL Parameters" tool in Google Search Console to prevent Google from treating URLs with different UTMs as duplicate content.

Do I need to use all UTM parameters?

No. Only utm_source, utm_medium, and utm_campaign are required for basic tracking. utm_term and utm_content are optional and should be used when you need more detailed information about traffic origin.

Is data sent to the server?

No. All processing is done locally in your browser using JavaScript. No data is sent to the server, ensuring privacy and security.

Can I use UTM on internal links?

Yes, but it is usually not necessary. UTM is more useful for tracking external traffic. For internal links, consider using Google Analytics events instead of UTM.

How do I view data in Google Analytics?

In Google Analytics, go to "Acquisition" → "Campaigns" to view UTM campaign data. You can filter by source, medium, campaign, term, and content for detailed analysis.